A previous version of this article incorrectly stated that Whiskey Live run through Oct. 21. It's last day, in fact, is Oct. 20. The Daily Star regrets this error.
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A canopy of cellphones hovers above the glasses as brand ambassadors, bartenders and Instagram influencers blast posts to their social media networks at a Wednesday master class of the third Whisky Live Beirut exposition. Sixty international whiskey brands are on exhibit and their aim is clear: To break into the lucrative Lebanese liquor market.Anthony Massoud, owner of the Malt Gallery Shop liquor distributors in Beirut and a sponsor of the Whisky Live event, said the growth of whiskey in Lebanon has come in hand with the drink's rising popularity worldwide.Diversifying the liquor on offer in Lebanon has been a joint effort between international distillers on the one hand, and local distributors and marketers, on the other.Whisky Live attempts to link distributors to consumers, social media figures and hospitality workers.Whisky Live runs through Oct. 21 at Beirut's Seaside Pavilion.
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