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Steve Jobs may have been a tech genius, but he clearly didn't care much for fashion.Sensing an opportunity, French luxury titan Hermes has launched its 34th U.S. store in Palo Alto, the ultra rich beating heart of the world's technological behemoths.Guillaume de Seynes, a top executive at Hermes, sees great potential in Silicon Valley.Until recently, few luxury houses had thought to venture out to Palo Alto. Today, three French giants – Hermes as well as Louis Vuitton and Cartier – have set up shop there.In neighboring Santa Clara, high-end fashion addicts can find Christian Dior, Balenciaga and Yves Saint Laurent boutiques, all huddled together in a glitzy Californian shopping mall.Beyond the beauty of the scarves and elegance of the bags and shoes, French luxury houses may also have another lesson in store for Silicon Valley giants.Hermes was founded in Paris in 1837, Cartier in 1947, and Dior in 1946 .
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