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Dozens of local names – from the ornate dressmaker Kirkor Jabotian to Mira Hayek's sporty womenswear – have added their profiles among some 16,000 brands on Not Just a Label, arguably the world's most influential website for contemporary fashion.Lebanese brands, most less than a decade old, are spread across retail sites, each receiving millions of clicks each month: notjustalabel.com,NJAL accounts for about 30 percent of Khoury's sales, and the international platform has provided more than funds to grow her young women's brand, she said. Only two (including Khoury) of the dozens of Lebanese designers featured on NJAL actually sell directly through the site.There are other international retail sites that have given Lebanese designers more reach.The same goes for Vanina, a Lebanese accessories brand that started in up-cycled jewelry.Vanina's biggest market is in Japan, where the brand sells in eight boutiques and online through Faila, a shop available through the Rakuten.com.jp marketplace.The most successful, Mooda.com, is a part of the Diwanee beauty and lifestyle sites founded by Lebanese entrepreneur Delphine Edde; they receive more than 5 million unique visitors monthly.As the site has grown, so has the reach of its featured brands, most of which are young Lebanese clothing, jewelry and accessory designers.
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