A jeweler works on a ring in an ethical gold jewelry workshop in Paris.
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Forget how many carats -- how ethical is your gold?The Geneva-based firm, which makes the Palme d'Or trophy for the Cannes Film Festival, says it now uses only verified suppliers of gold that meet strict standards to minimize negative environmental impacts of mining the precious metal. Among the many certificates and standards claiming to codify "responsible" gold mining, two labels stand out.The company is RJC-certified and uses only recycled gold."Studios such as ours that work for major names on Place Vendome are all certified," Lemaire added, referring to an upscale square in Paris.He represents the fifth generation of family firm Ponce, which produces 45,000 gold rings a year from recycled gold.
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