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Blaring house music, colored lights, glittery faces and gyrating bodies are not your typical weekday morning.Morning dance parties with names like "Morning Gloryville" and "Daybreaker" are gathering steam in cities across the world, giving rise to a movement known as "conscious clubbing".Daybreaker co-founder Matthew Brimer says his events are part dance party, part immersive theater that aim to take advantage of life's unspoiled hours.Lipton tea, owned by Unilever, has this summer sponsored a raft of early-morning events including a sunrise movie screening, dance party and river cruise. Imperial Tobacco used a "rise 'n rave" dance party for the January launch of a new product – caffeinated mouth strips.So far, morning parties are appealing to people who like the idea of starting their day with a burst of energy.
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