(FILES) In this file photo taken on September 08, 2018, a Nike ad featuring American football quarterback Colin Kaepernick is diplayed in New York City. AFP / Angela Weiss
Your feedback is important to us!
We invite all our readers to share with us their views and comments about this article.
Disclaimer: Comments submitted by third parties on this site are the sole responsibility of the individual(s) whose content is submitted. The Daily Star accepts no responsibility for the content of comment(s), including, without limitation, any error, omission or inaccuracy therein. Please note that your email address will NOT appear on the site.
Alert: If you are facing problems with posting comments, please note that you must verify your email with Disqus prior to posting a comment. follow this link to make sure your account meets the requirements. (http://bit.ly/vDisqus)
American millennials -- the generation of people aged 17-35 -- are a popular target for advertisers and brands, but companies risk missing out by approaching them as one homogenous population. From Gillette razors to McDonald's and American Express, every major American company is touting its efforts to attract these young people, considered the workforce of tomorrow and the new generation of consumers.ExxonMobil and Chevron no longer hesitate to highlight their late and forced conversion to the fight against climate change, a subject important to millennials, who will suffer its most serious consequences.It is an opinion shared by Kelly O'Keefe, a marketing professor at the University of Virginia, who notes that there is significant diversity in the 75 million millennials who reside in the United States.As a result, the company has seen an increase in traffic to its website, especially from young and non-white consumers.
FOLLOW THIS ARTICLE