Watches are displayed at the exhibition stand of Swiss manufacturer Rolex at the Baselworld watch and jewellery fair in Basel, Switzerland March 22, 2018. REUTERS/Arnd Wiegmann
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Many watchmakers have flirted with web sales, though often through one-off collaborations with multi-brand web retailers.Tech-savvy shoppers in Asia have partly inspired a drive to do more –China overtook the United States last year as the leading source of traffic to luxury watch websites, according to consultancy DLG.And watchmakers have reasons to take control of their online image, as websites run by unofficial resellers proliferate.The Swiss brand's first e-commerce site will be fully operational in about two months, Biard said.Watchmaker Rolex, owned by a private foundation, is not known to have any plans to build its own online shop.
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